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WorldPet
I have a 18-year track record of experience in design, with the last 7 years specifically devoted to digital product design and UX/UI Design. My goal is to apply design principles and methodologies to deliver amazing user experiences and, as a result, drive business growth.
I have proficiency in design and prototyping tools such as Figma, XD, and Adobe applications in general.
My key competencies include: creating user interaction flows, designing user interface prototypes and wireframes, conducting user research, performing usability testing, and leading product discovery.
I was responsible for the development of Jéssica Lopes Calçados' first e-commerce platform, from the interface design to product catalog setup. Additionally, I handled sales management and inventory control. I was also responsible for creating artwork and content for social media.
I worked alongside the marketing team in the development of branding, packaging design, and visual communication. Additionally, I was responsible for typesetting texts and adapting layouts to ensure the feasibility of graphic printing. I had the opportunity to serve renowned companies such as Unilever, Walmart, Kimberly-Clark, Diageo, among others.
I worked on the development of user flows and interface design for Learning Management System platforms and e-learning solutions. I was involved in prototyping and design validation with stakeholders and users. Additionally, I worked as a web developer for web assets. The main client I served was Nissan.
Creation of artwork for packaging. Pre-press, image editing, and execution of proofs based on the perspective of the finished product. I served companies such as Johnson & Johnson, Boehringer Ingelheim, Medley, among others.
Started in 02/2022 - Currently pursuing
2006 - 2008
Fui responsável por conduzir todo o processo de design, desde a fase de product discovery até a entrega de interfaces testadas e validadas.
Conduzi workshops com stakeholders, promovendo um ambiente de cocriação que valorizava tanto as ideias divergentes da equipe quanto as necessidades dos usuários. Pesquisas com usuários eram atividades de rotina.
Estabeleci e monitorei métricas de produto, considerando o contexto do negócio. Elaborei diversas personas, abrangendo os segmentos B2C, B2B e B2G.
Utilizei ferramentas como Figma, Hotjar, Jira, Airtable, Miro, Illustrator e Photoshop.
Fiz desenvolvimento de interfaces em front-end para projetos pontuais, utilizando as linguagens HTML, CSS, JavaScript e frameworks, quando necessário.
Fui responsável pelo desenvolvimento do primeiro e-commerce da Jéssica Lopes Calçados, desde a concepção da interface até o cadastro dos produtos. Além disso, desempenhava funções de gestão de vendas e controle de estoque. Também era responsável pela criação de arte e conteúdo para as mídias sociais.
Fui responsável pelo desenvolvimento de branding e design de embalagens, bem como pela diagramação de textos e adaptação de layouts para garantir a viabilidade da impressão gráfica. Tive a oportunidade de trabalhar com empresas renomadas, como Unilever, Walmart, Kimberly-Clark, Diageo, entre outras.
Fui responsável pela criação de fluxos de usuário e design de interfaces para plataformas de Learning Management System e e-learning, além de desenvolver peças web.
Criação de arte para embalagens. Pré-impressão, tratamento de imagens e execução de provas com base na perspectiva do produto acabado. Atendi empresas como Johnson & Johnson, Boehringer Ingelheim, Medley, entre outras.
Iniciado em 02/2022 - Cursando
2006 - 2008
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