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WorldPet
With 18 years in design and the last 8 focused on digital products, I help companies turn complex problems into experiences that are intuitive, visually polished, and business-driven.
I work across the full UI/UX spectrum, from interaction design and prototyping to discovery and user research, with a strong focus on business outcomes. Rigorous about process, relentless about results.
I've always designed with developers in mind, which means I've spent years learning how they think and delivering interfaces that are as developer-ready as they are seamless for the people using them.
I was responsible for the development of Jéssica Lopes Calçados' first e-commerce platform, from the interface design to product catalog setup. Additionally, I handled sales management and inventory control. I was also responsible for creating artwork and content for social media.
I worked alongside the marketing team in the development of branding, packaging design, and visual communication. Additionally, I was responsible for typesetting texts and adapting layouts to ensure the feasibility of graphic printing. I had the opportunity to serve renowned companies such as Unilever, Walmart, Kimberly-Clark, Diageo, among others.
I worked on the development of user flows and interface design for Learning Management System platforms and e-learning solutions. I was involved in prototyping and design validation with stakeholders and users. Additionally, I worked as a web developer for web assets. The main client I served was Nissan.
Creation of artwork for packaging. Pre-press, image editing, and execution of proofs based on the perspective of the finished product. I served companies such as Johnson & Johnson, Boehringer Ingelheim, Medley, among others.
Started in 02/2022 - Currently pursuing
2006 - 2008
Fui responsável por conduzir todo o processo de design, desde a fase de product discovery até a entrega de interfaces testadas e validadas.
Conduzi workshops com stakeholders, promovendo um ambiente de cocriação que valorizava tanto as ideias divergentes da equipe quanto as necessidades dos usuários. Pesquisas com usuários eram atividades de rotina.
Estabeleci e monitorei métricas de produto, considerando o contexto do negócio. Elaborei diversas personas, abrangendo os segmentos B2C, B2B e B2G.
Utilizei ferramentas como Figma, Hotjar, Jira, Airtable, Miro, Illustrator e Photoshop.
Fiz desenvolvimento de interfaces em front-end para projetos pontuais, utilizando as linguagens HTML, CSS, JavaScript e frameworks, quando necessário.
Fui responsável pelo desenvolvimento do primeiro e-commerce da Jéssica Lopes Calçados, desde a concepção da interface até o cadastro dos produtos. Além disso, desempenhava funções de gestão de vendas e controle de estoque. Também era responsável pela criação de arte e conteúdo para as mídias sociais.
Fui responsável pelo desenvolvimento de branding e design de embalagens, bem como pela diagramação de textos e adaptação de layouts para garantir a viabilidade da impressão gráfica. Tive a oportunidade de trabalhar com empresas renomadas, como Unilever, Walmart, Kimberly-Clark, Diageo, entre outras.
Fui responsável pela criação de fluxos de usuário e design de interfaces para plataformas de Learning Management System e e-learning, além de desenvolver peças web.
Criação de arte para embalagens. Pré-impressão, tratamento de imagens e execução de provas com base na perspectiva do produto acabado. Atendi empresas como Johnson & Johnson, Boehringer Ingelheim, Medley, entre outras.
Iniciado em 02/2022 - Cursando
2006 - 2008
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